Our working methodology

We’re flexible in the way we approach each project. We understand not everything can be planned, there are depencies with other freelancers and/or developers and there are hick-ups along the road. Not every project follows the same path. This is something we can discuss when taking on the job.

Our working methodology

Not all projects need to have a detailed project planning. We try to make our overhead costs as low as possible, in order to give maximum value for money. When taking on a web analytics audit or a web analytics insights, planning is not an issue. We need to have access to the web analtics data. That's about it!

Web Analytics implementation

When dealing with a web analytics implementation, coordination between the web developers and Digital Optimizers can occur. Especially when dealing with e-commerce tracking (Expert web analytics implementation), there should be an open line of communication between our expert and the development team. On average, your web developer will need 2-3 hours to implement code to make web analytics work.

Custom web analytics projects

We've described some standard web analytics implementation strategies. But we're more than happy to discuss more custom / tailor-made implementations with you! This usually involves:

  1. Writing a Measurement Plan
    Creating a measurement plan helps all parties to anticipate what needs to be tracked. We're using input from the designs, wireframes, a click-modal and the agreed Key Performance Indicators to determine what needs to be measured. This can result is a short bullet list with the expected goals, tracking features and set-up of profiles.

    Note: This phase can be skipped for simple websites or landing pages.

  2. Web analytics implementation
    Once access and permissions are granted, we can implement the web analytics. We can use a tag manager of provide you with asynchronous tracking code. Sometimes, this means having a meeting with the development team (front-end and/or back-end team) to make sure all criteria are met. This is needed when implementing (enhanced) e-commerce tracking or making use of the data layer for advanced tracking.

  3. Data validation
    After an implementation, we’ll do a final scan to see if all the data is collected. Sometimes, last minute changes does make last minute alterations necessary. We'll cross-check this with the measurement plan to make sure we're tracking everything.

Next Step

Check out our transparant fixed pricing model for the implementation of web analytics and the way we work. You can also meet one of the experts by setting up a conference call. Pick your timeslot to arrange a webmeeting to discuss your project and meet your dedicated expert.

Plan a introductory meeting